If you’re trying to track your analytics, you need to know what to measure. Here are some tips on how I’ve done it in the past:

Analytics can be used to measure your site’s performance.

So, how does this all work?

Analytics can be used to measure your site’s performance. The following points will help you understand how analytics data is collected and reported:

• Track traffic – The number of visits and unique visitors who visit your website on a monthly basis. This can also be broken down by country/region or device (mobile vs. desktop).
• Track conversions – A conversion is defined as any action that has value for your business such as filling out a contact form, purchasing an item online or signing up for an email list. You’ll want to know which pages are generating these actions so that you can optimize them further in the future!
• Track

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