If you’re trying to track your analytics, you need to know what to measure. Here are some tips on how I’ve done it in the past:

Analytics can be used to measure your site’s performance.

So, how does this all work?

Analytics can be used to measure your site’s performance. The following points will help you understand how analytics data is collected and reported:

• Track traffic – The number of visits and unique visitors who visit your website on a monthly basis. This can also be broken down by country/region or device (mobile vs. desktop).
• Track conversions – A conversion is defined as any action that has value for your business such as filling out a contact form, purchasing an item online or signing up for an email list. You’ll want to know which pages are generating these actions so that you can optimize them further in the future!
• Track engagement – Engagement refers to how long people stay on certain webpages; it also measures how many times they return over time (monthly). It’s important because higher levels indicate greater customer satisfaction and loyalty which translates into repeat sales/customers recommending new ones through word-of-mouth promotion!

The key to measuring analytics data is to set a baseline.

The key to measuring analytics data is to set a baseline. This means creating an understanding of where your business is currently and what it took to get there. It also involves making sure that when you’re comparing apples to apples, they’re actually the same kind of apple–or at least close enough that the difference won’t skew the results too much.

Set aside time every few months (or weeks) to look back over previous periods so that if something changes in the future, you’ll be able to see what caused it and how big …