The world of payment gateways is a confusing one, and it’s easy to feel overwhelmed by all the options. There are a lot of things to consider when choosing a gateway, but you can make the process easier by keeping these four tips in mind:

Don’t be tricked by marketing language.

• Don’t be fooled by fancy marketing language.
• Don’t be fooled by low fees.
• Don’t be fooled by the name of the payment gateway. For example, “PayPal” sounds like an established company with a good reputation, but it’s just a payment service that has been around for over 20 years and is now owned by eBay (which isn’t exactly known for its customer service).
• And finally: don’t let yourself get caught up in the hype surrounding new payment gateways! Many people will tell you how great they are because they want to sell their product or service–but this doesn’t mean