Google Analytics and Other Free Tracking Tools

A good business owner takes every opportunity to improve their business. That’s why they measure everything they can, from traffic to user behavior. If you’re not tracking data and making decisions based on it, then you’re leaving money on the table. You might not be able to afford expensive analytics software right now, but there are plenty of free options out there if you know where to look!

Google Analytics

Google Analytics is a free analytics tool that allows you to track website traffic, mobile visitors and more. You can also track conversions and goals, email campaigns, social media campaigns and more.


Kissmetrics is a free tool that allows you to track your visitors, conversions, emails and social media.

Kissmetrics has many features that are similar to Google Analytics’ features but it does not offer as much insight into visitor behavior or conversion rates as Google Analytics does. However it does offer some nice features such as A/B testing, heatmaps and funnel analysis (to name a few). So if you’re looking for something with more bells and whistles than Google Analytics but don’t want to pay for the premium version of Kissmetrics then this could be an option worth exploring further!


Mixpanel is a real-time analytics platform that allows you to track user behavior, such as how often they check their email or the amount of time spent on a page. It’s used by companies like Slack, Shopify and Nestle.

The free tier allows you to track up to 1,000 data points per month so it’s ideal for beginners who are just getting started with tracking their website’s traffic data.


Hotjar is a free alternative to Google Analytics and Kissmetrics, which are both paid services. It’s also an alternative to Mixpanel, another paid tool that many businesses …