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Google Analytics and Other Free Tracking Tools

Google Analytics and Other Free Tracking Tools
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A good business owner takes every opportunity to improve their business. That’s why they measure everything they can, from traffic to user behavior. If you’re not tracking data and making decisions based on it, then you’re leaving money on the table. You might not be able to afford expensive analytics software right now, but there are plenty of free options out there if you know where to look!

Google Analytics

Google Analytics is a free analytics tool that allows you to track website traffic, mobile visitors and more. You can also track conversions and goals, email campaigns, social media campaigns and more.


Kissmetrics is a free tool that allows you to track your visitors, conversions, emails and social media.

Kissmetrics has many features that are similar to Google Analytics’ features but it does not offer as much insight into visitor behavior or conversion rates as Google Analytics does. However it does offer some nice features such as A/B testing, heatmaps and funnel analysis (to name a few). So if you’re looking for something with more bells and whistles than Google Analytics but don’t want to pay for the premium version of Kissmetrics then this could be an option worth exploring further!


Mixpanel is a real-time analytics platform that allows you to track user behavior, such as how often they check their email or the amount of time spent on a page. It’s used by companies like Slack, Shopify and Nestle.

The free tier allows you to track up to 1,000 data points per month so it’s ideal for beginners who are just getting started with tracking their website’s traffic data.


Hotjar is a free alternative to Google Analytics and Kissmetrics, which are both paid services. It’s also an alternative to Mixpanel, another paid tool that many businesses use for analytics. Hotjar can be used for website analytics and user feedback.

The interface is clean and user-friendly–it’s easy to add tracking code or create custom questions and polls on your site through Hotjar dashboard interface (which looks like this). You’ll have access to all your data in real-time so you know exactly what’s going on with your users at any given moment!


Clicky is a web analytics tool that provides in-depth data on your website’s visitors. You can use it to track your website, blog and social media accounts. Clicky offers a free plan for up to 10 million pageviews per month, which is great if you’re just starting out or don’t have much traffic yet.

It’s easy to set up and use: just install the tracking code on all pages of your site (you’ll find instructions in the dashboard), then go into “Reports” tab at any time to see how many people visited each page during the previous day/week/month etc., where they came from (social media, search engines etc.) and what other sites they’ve been visiting before landing on yours–as well as whether they signed up for anything while browsing around!

Don’t let your business go blind

Tracking tools are a great way to get a better understanding of your customers and your website, but they’re not the only way. You can also use Google Analytics, Optimizely, Hotjar and other free tools to get insights into the performance of your marketing campaigns.

The key is knowing that tracking tools exist at all–and that there are plenty more out there for you to try!

We hope that you’ve found this list of free tracking tools helpful. If you’re looking for even more options, check out our full list of analytics tools here.