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Social Media Scheduling Tools For Marketers

Social Media Scheduling Tools For Marketers
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The world of social media has evolved rapidly over the last few years, and in response, marketers have been looking for tools to help them keep up. One of the most important areas where this demand has been felt is in scheduling posts. In this article, we’ll list out a few options for social media schedulers that will make your life easier, along with some pros and cons of each one.


AgoraPulse is a social media management tool that can be used to schedule posts and monitor social media channels. It’s available in both free and paid versions, with the premium offering providing more features for businesses that need them.

The platform allows users to schedule posts on multiple platforms at once, making it easier for marketers who have limited time or resources but still want their content out there for their audience (and potential customers). With AgoraPulse, you can also monitor your competitors’ activity across various networks so you can get an idea of what they’re doing well–or poorly–and use this information when developing your own strategy going forward


Buffer is a social media scheduling tool for Twitter, Facebook and LinkedIn. It also offers a Chrome browser extension that allows you to schedule posts from any website.

The free version of Buffer allows you to schedule up to 10 posts per profile, while the paid version gives users access to more features including analytics and additional tools for managing multiple social media accounts.


CoSchedule is a social media marketing tool that helps you schedule and publish content. It integrates with other tools like Google Analytics, Google Drive and MailChimp to make your life easier. The free plan includes:

  • Scheduling across platforms (Facebook, Twitter, LinkedIn etc.)
  • Creating landing pages from templates or custom HTML code


Hootsuite is a social media management platform that allows you to schedule posts across multiple networks and monitor mentions of your brand, keywords and competitors. It also offers integrations with other apps like Google Analytics, Salesforce and MailChimp so you can get more value out of the tool.

Hootsuite has an easy-to-use interface that makes it simple for anyone in your organization to set up campaigns without having to hire an expert who knows how to use these tools.


MeetEdgar is a social media scheduling tool that lets you schedule posts to over 40 different platforms, including Facebook, Twitter and Instagram. The tool has been around since 2013 and it’s still one of the most popular options out there.

MeetEdgar offers some unique features that make it stand out from other tools:

  • It allows you to create an unlimited number of lists (e.g., “lists” for each client). You can add new items or remove items from these lists at any time by clicking on the “+ Add New List” button at the bottom right corner of your screen when viewing any list or post in MeetEdgar’s dashboard or calendar view mode.
  • You can also create custom tags for each post so that you can easily filter them later if needed (e.,g., tag all posts with “#Facebook ads” under “Social Media Strategy”). This feature makes it easy for marketers who manage multiple brands or clients because they don’t need separate accounts; they just create one account with all their clients’ names listed under “organizations.”

Social Report

Social Report is a social media scheduling tool that has both a free and paid version. The free version will allow you to create posts, schedule them, and monitor your activity on social media channels. Social Report has a lot of features including:

  • A mobile app that allows users to manage their accounts from anywhere at any time
  • Multiple integrations with other platforms like Zapier, Google Analytics and MailChimp

Social Report also offers several plans for paid users: Social Report Pro ($29/month), Social Report Agency Plan ($49/month) and Social Report Enterprise Plan ($149/month).

Sprout Social

Sprout Social is a social media management tool that allows you to schedule posts and monitor your brand’s performance on social media. The free version of the app has some limitations in terms of what you can do with it, but it still offers some great features for users who want an easy way to schedule posts across multiple platforms.

The paid version has no limits on how many profiles you can manage or how many people are allowed in your team, so it’s perfect if your business needs more advanced features like analytics or team collaboration tools (like Slack).


Tailwind is an Instagram scheduling tool that lets you plan out and schedule posts in advance. The free version of Tailwind includes features like:

  • A planner for planning your content, so you can see what you’ve already posted and what’s coming up.
  • An analytics dashboard where you can see how many people saw each post and where they’re from (i.e., New York City or Los Angeles).
  • A hashtag finder tool, which helps find popular hashtags related to your niche so that when someone searches those terms, they’ll find your account as well!

There are plenty of social media scheduling tools to choose from.

There are plenty of social media scheduling tools to choose from. Each boasts its own unique set of features, so it’s important to understand what each can and cannot do before making your decision.

The first thing you should consider when choosing a tool is whether or not you want an all-in-one solution or if you’re looking for something more specific, like a scheduling tool with analytics capabilities or one that allows scheduling in bulk. If your business has multiple teams in different locations and languages (or even just one person who works remotely), look for something that offers localization options as well as language translation capabilities so everyone can communicate clearly across platforms.

The best social media scheduling tool for you will depend on your needs and how much time you have to invest in managing your social media calendar. If you’re looking for an affordable option that can help you manage multiple accounts and platforms, we recommend AgoraPulse or Buffer. If you need something more comprehensive with more features (like analytics), CoSchedule may be right up your alley. And if none of these options sound like what you need right now–that’s okay! There are plenty more social media scheduling tools out there waiting for someone as special as yourself 😉